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E-Commerce mit Amazon

Baltasar Gracián

Das Praxisbuch für Markenhersteller, Vendoren und Seller

Amazon ist die bestimmende Instanz im E-Commerce und die Produktsuchmaschine Nummer eins. Hersteller, Marken und Seller sind deshalb gut beraten, sich optimal auf Amazon zu präsentieren. Indem Sie die Mechanismen der Plattform verstehen und Einflussfaktoren kompetent steuern, sichern Sie sich die Aufmerksamkeit Ihrer Kunden, relevante Umsätze und den langfristigen Erfolg Ihres Amazon-Business. Dieses Praxisbuch behandelt alle wesentlichen Themen rund um die E-Commerce-Plattform Amazon. Mit ihrer Agentur factor-a – part of DEPT sind Marc Aufzug und Dominik Bors Vorreiter auf dem Gebiet der operativen und strategischen Beratung im Amazon-Umfeld. Auf Basis ihrer Erfahrung erläutern sie praxisnah die folgenden Aspekte: Die Rolle von Amazon Wie sich der Onlineriese entwickelt, was Sie und Ihr Unternehmen bei der Zusammenarbeit erwartet . Vendor Central vs. Seller Central Welche Vor-und Nachteile bieten die Modelle? Welches passt zu Ihrem Unternehmen? Wie sieht ein Hybridmodell aus? Einstieg in den E-Commerce mit Amazon Vertragsverhandlungen, Einrichten des Verkäuferkontos, Produkte listen, Logistikoptionen auswählen u.v.m. Amazon-SEO: Amazon als Suchmaschine Überblick über die Funktionsweise des Suchalgorithmus und entscheidende Faktoren für Top-Platzierungen in den Suchergebnissen. Content-Optimierung Optimal aufbereitete Listings steigern Sichtbarkeit und Umsatz – inklusive Keyword-Recherche, Content-Relevanz-Analyse und A+ Content. Effizientes Marketing mit Sponsored Ads und der Demand Side Platform Konkrete Anleitungen und Handlungsempfehlungen für den strategischen und umfassenden Amazon-Advertising-Einsatz. Account Handling über Vendor Central Hier steuern Sie sämtliche Prozesse: von der Bestellabwicklung über Zahlungen und Rechnungen bis hin zur Katalogpflege. Perfekte Reportings und Datenanalysen Die wichtigsten Kennzahlen für die Zusammenarbeit mit Amazon und wie Sie entscheidende Einflussfaktoren steuern. Wertvolle Insights für Vendoren und Seller Was für Vendoren gilt, ist in vielen Punkten auch für Seller wichtig – ob Content-Optimierung, Amazon Advertising oder eine reibungslose Logistik.a:0sadasda

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